We have been working with the National Australia Bank (NAB) since 2005. Training their leaders in the use of organisational storytelling for a variety of applications. The NAB understands that storytelling is a key tool to not only engage their employees but also their customers and the wider community. When Cameron Clyne took over as […]
Tag Archives | strategy
Learn how Ericsson successfully and strategically introduced storytelling into their organisation and achieved some amazing results.
Lesson from the Labour Leadership battle. Developing strategy is only half the picture. Leaders need to communicate strategy in a way people understand and connect with.
How Gen Y’s will influence companies to have a greater purpose than profit and why they need to comminicate that clearly.
How to introduce business storytelling into your organisation. Some tips, strategies and a case study.
Brand stories – how you can use a push strategy with stories as well as a pull strategy. What stories are being told about you and your business?
Yamini Naidu interviews Terry Dwyer (Executive General Manager – Organisational effectiveness CPA Australia) on storytelling and leadership. Yamini Naidu: Terry why did you consider storytelling as part of the leadership development at CPA? Terry Dwyer: We embarked on a program to build the capability of our leaders particularly our senior leaders because we feel that […]
As companies emerge from the Global Financial Crisis with a fresh strategy they are looking for better ways to communicate their strategy and to really engage their people in it. To move from the false ‘nodding of heads’, to a stage where employees really understand the strategy, remember it and can retell it. Understand, remember, […]