In our work in the corporate world we are often asked to help our clients ‘come up’ with a story. Especially our clients whom are about to embark on a new organisational change or have a new major project. Once they have their key messages, they often give us a call to see if we […]
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Professor Allan Fels states that storytelling is essential to innovation and that 70% of what we learn is through stories.
What do Bruce Sprinsteen and customer service have in common? Find out through this example of business storytelling.
Why do you do what you do? Is your story compelling?
Another great application of ‘business storytelling’ and story for storytelling.
Do what you love and love what you do. Inspiration from Harry Potter.
What measured results can you have from business storytelling?
Her is another example of the power of storytelling when attempting to influence. Storytelling is not a gift it is a skill that can be taught and learnt.
The biggest challenge most people have with business storytelling is how to find stories? This video will explain where to find stories that work, and it’s not in business.
‘business storytelling’ ‘corporate storytelling’ ‘organisational storytelling’ ‘how to find stories’
Julia Gillard sheds tears in Parliment. The specifics of stories are very powerful.
People listen to stories differently. Even ten year old girls with attitude. This is good to know because with business storytelling your people will also listen to stories differently.
In this video post, Yamini Naidu explores the importance of authenticity in business storytelling. Why do your stories need to be both factually true and authentically true? Why you need to believe in the purpose of your story and for congruence betwen your stories and your actions.