Case Studies

Interested in some of our recent work?  Here are some case studies on companies that have successfully introduced organisational storytelling … with measurable business results.

 


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Ericsson's Success Story…

Early 2009, Sonia Aplin was facing a challenge.  As the Internal Communications Manager for Ericsson Australia and New Zealand Sonia was tasked with advising the senior leadership team on how best to communicate the new corporate strategy. The challenge for Sonia and Ericsson was two-fold.  She knew that for the strategy to be successful, employees needed more than to be able to just recite the [...]

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National Australia Bank

We have been working with the National Australia Bank since 2005.  Training their leaders in the use of organisational storytelling for a variety of applications.  The NAB understand that storytelling is a key tool to not only engage their employees but also their customers and the wider community. When Cameron Clyne took over as CEO in 2008 he took on a mission to change the community’s neg [...]

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