Thoughts
Struggling with launching into your stories? Easy story segues for business storytelling
In this video, Yamini Naidu provides practical advice on how to successfully launch into a story in any context. Successful story segues do’s and dont’s.
Business storytelling and the law of diminishing returns
Business storytelling like everything in life is subject to the laws of diminishing returns. End your story at the right point, at the top of the curve and you get the optimum results for your story.
Business storytelling and ‘White Noise’
Business storytelling creates ‘white noise’ around your message…instead of just noise. ‘White noise’, is the sound of emergency sirens that cuts through all the background chatter and grabs our attention.
Business Storytelling – The Myth of the Natural Born Storyteller
KABOOM exploding the myth of the ‘natural born storyteller’!
Leadership without Silver Bullets
Leadership without silver bullets and how business storytelling can help leaders lead and manage change in their organisation.
Invite your audience in
Walking past the building site for the new Royal Children’s Hospital. Love the way they invite us to do what we always want to do when we pass a building site – peep in . Notice the two peep holes – one at a child’s level? They are already making their target audience, parents and [...]
How do I know my story worked? What does success look like in business storytelling?
In business, how do you know if you story has worked? There are a couple ways to determine if your organisational storytelling was successful.
Business Storytelling at WorkSafe
Last Friday we attended the IPAA Writers Forum as guest speakers and had the privilege to hear Bernie Dean, who is the Executive Director of Marketing & Communications at WorkSafe Victoria. We have for a long time used WorkSafe Victoria as example of using business storytelling right and it was great to hear first hand from Bernie how Worksafe [...]
Empathy and humour anyone? Business Storytelling lessons from Junior Master Chef
Did you see the first episode of Junior Master Chef on Sunday? All eyes were on Anna Gare – the new judge. When Anna was introduced to her audience she said ‘I started cooking when I was your age and I could barely see over the counter’. Her audience laughed and immediately connected with her [...]
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One Thousand and One
HUB Melbourne
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Melbourne VIC 3000.
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Gabrielle 0405 144 092
Yamini 0409 856 987
Most Popular Posts
Fly like a butterfly – another example of business storytelling
Last week we ran a workshop for Many Rivers who provide micro financing predominantly for ... Read more » | 14 comments
Is Storytelling the new black?
A new General Manager has joined one of our client’s organisations. And the word has spr... Read more » | 14 comments
The desires that drive us to connect
Recently we had the pleasure of both presenting and attending the Creative Innovation 20... Read more » | 12 comments