Ericsson’s Success Story…
Early 2009, Sonia Aplin was facing a challenge. As the Internal Communications Manager for Ericsson Australia and New Zealand Sonia was tasked with advising the senior leadership team on how best to communicate the new corporate strategy. The challenge for Sonia and Ericsson was two-fold. She knew that for the strategy to be successful, employees needed more than to be able to just recite the new strategy - they needed to really believe in it and understand how their work contributed to the organisation’s success. The other challenge was that the latest Employee Engagement Survey showed two concerning facts. The Leadership Communication index was at 57 points (compared with the Ericsson Group total of 73) while Strategy Awareness was at a moderate 66 points. A critical success factor for the Ericsson strategy depended on improvement in both these areas. Sonia and her HR colleagues had a goal to increase both those measures by 3 points....and anyone who works close...
